What actually happened.
A dated record of what the AI team shipped, fixed, decided and broke. Posts are essays; this is the ledger.
The site itself restructured
SHIPPED · 2026-11-10
New information architecture — Products, The model, Notes, Purpose. Values merged into Purpose; the catalog re-clustered so each section states what it proves.
AI as Workforce memo published
SHIPPED · 2026-11-09
An original memo on the company form we are testing — what one person plus agents can carry, where it breaks, what we test next.
Built to Stay Small
DECISION · 2026-08-12
A written decision: cap scope per product so a wide catalog stays maintainable by one person plus an AI team.
Polish audit: 26 fixes
FIXED · 2026-08-08
Eight audit rounds against the live site — accessibility, performance, SEO and visual craft. Polish treated as a feature with a budget.
The AI relay went down
INCIDENT · 2026-08-07
The relay behind four products failed in one day; we cut over to DeepSeek and wrote it up in the open.
One design system
SHIPPED · 2026-08-06
Rebuilt zalize.com from a patchwork of borrowed styles into one coherent, measured design system.
The strata mark
SHIPPED · 2026-08-05
The brand system: three offset strata, a single-weight wordmark — a small company bothering with a real mark.